The IPFW Identity System has been developed from a foundation of honored, recognizable symbols and colors that have come to define IPFW. Each component of the system is treated in an integrated, comprehensive manner.
These standards help inform content creators and distributors of the benchmarks and quality assurances used by Marketing Communications to ensure cohesive, efficient, and effective branding of materials. The standards provide guidelines for best practices and checklists to use when creating new content.
MC offers several tips to help IPFW units in implementing the IPFW Identity System.
Marketing Communications offers several resources to help IPFW units adopt the new IPFW Identity System.
IPFW is on the move—and so is our image. The system focuses on how to present information in a hierarchical fashion so that the IPFW presence is clearly evident and our sub-brands and co-brands complement the university brand.
The staff of Marketing Communications are available to assist IPFW units with the IPFW Identity System. Please feel free to contact the appropriate staff member to begin the process for your area.