Primary, Secondary, and Tertiary Type Fields

Use the various type fields to emphasize different information in a signature.

Mark + Primary Type Field

A signature must contain both an official mark and typography

The primary type field should be used to communicate a unit's most important information to a specific audience. If only the primary type field is to be used, the following words are acceptable:
Indiana University
Purdue University
Fort Wayne

Note: A signature may contain just the mark and primary field, or the mark and primary and secondary fields, or the mark and all three fields.

The primary field should never exceed three lines of text. The secondary field should never exceed three lines of text, and the tertiary field should never exceed three lines of text. A signature should never include a fourth field of information.

Address lines or body copy should be used to communicate additional information.

Mark + Primary Type Field + Secondary Type Field

A signature must contain both an official mark and typography. If both primary and secondary type fields are to be used, either field may contain the following information:

Indiana University–Purdue University Fort Wayne

Sub-Brands

Executive Offices/Administrative Units

Academic Units (Colleges, Schools, Divisions)

Mark + Primary Type Field + Secondary Type Field + Tertiary Type Field

A signature must contain both an official mark and typography. The tertiary type field may contain the following information:

Secondary Sub-Brands, and Co-Brands

Departments, Centers of Excellence, Named Programs, Non-Departmental Programs, Activities, Events, Affiliates, and Host Partners

  • Primary Type Field

  • Primary and Secondary Type Fields

  • Primary, Secondary, and Tertiary Type Fields