IPFW Primary Mark Signature, San Serif

Use the checklist to ensure correct use and placement of signatures.

Vertical and Horizontal Configurations

Signature Checklist

The signature system allows for a variety of mark/type combinations to accommodate diverse communication and placement needs.

Whenever a university signature is used, use the following checklist to ensure accurate usage:

  • A complete signature must be used. (An approved IPFW primary mark or official seal with accompanying text.)
  • A signature must not be altered or distorted in any way.
  • A signature should not be combined with another emblem or symbol.
  • Type should not touch the signature or signature elements, or be superimposed over them.
  • A signature must be placed so no other text or visual element is in close proximity. (See spacing guidelines)
  • As a first choice and to follow eye tracking preferences, the signature should be placed in the upper left or lower right area of a design.

Vertical Configurations

For centered, traditional design layouts

  • Primary Type Only

  • Primary and Secondary Type

  • Primary, Secondary, and Tertiary Type

Horizontal Configurations

For flush left layouts

  • Primary Type Only

  • Primary and Secondary Type

  • Primary, Secondary, and Tertiary Type

Horizontal Configurations

For flush right layouts

  • Primary Type Only

  • Primary and Secondary Type

  • Primary, Secondary, and Tertiary Type

Sans Serif Examples

Signatures should not be created by sources outside IPFW Marketing Communications. To request a specific signature, please contact IPFW Marketing Communications.

IPFW Vertical Configuration

This diagram illustrates size and spatial relationships for constructing a typical sans serif font, vertical IPFW signature.

IPFW Horizontal Configuration

This diagram illustrates size and spatial relationships for constructing a typical sans serif font, horizontal IPFW signature.

  • Vertical Centered Configuration

    For traditional/centered placement

  • Horizontal, Flush Left Configuration

    For upper left-hand corner placement

  • Horizontal, Flush Right Configuration

    For lower right-hand corner placement