Messaging

Always lead with relevant messages—visuals follow messaging cues.

Consistent Messages—Value and Importance

Messaging informs design and delivery. Developing a strong, cohesive message that is in line with university-wide standards strengthens not only the branding of IPFW but your department, office, or division as well. Consider how your voice affects its visual counterparts.

Consistent messaging accomplishes a great deal, but some of the effects are more obvious than others. Careful consideration for consistency in messaging…

  • Preserves the core messages of our university's mission, vision, and values.
  • Maintains the integrity of our image.
  • Prevents confusion for our audiences.
  • Encourages collaboration among our many voices on campus.
  • Unites our university in one common perception

One way to develop a consistent voice is through the identification of features and benefits of various programs and services that are unique, valuable, and important to our prospective students as well as our current students. By taking time to identify these features and then explaining the benefit and capabilities of those programs and services, it will give our prospective students a clear picture of our university and allow them to compare and evaluate IPFW. It will also help your department/program gain perspective on what is most important to you—and, you will speak in a clear consistent way.

Identifying the standout features on your organization, and critically examining how those features benefit your audience, strengthens your brand—and yields greater insight into the services you offer.

On the following pages, you will read about some of the features and benefits that identify IPFW, from a brand-level perspective.