The IPFW signature system has been designed to facilitate consistent design and application of official identification. It includes marks and typography. Whenever the IPFW primary mark and/or seal is used, it must be used as a complete signature. This presentation of the IPFW marks assures that the mark and accompanying text appear in the same position, size, and relationship across all publications/media.
The system offers horizontal and vertical configurations and a range of information hierarchy options, giving appropriate emphasis as required to meet specific needs. Through typography, the order of its presentation, and its relationship to the IPFW Primary Mark and the Official Seal, the system provides a means for individual IPFW colleges, departments, units, and programs to communicate critical information. It represents an effective way to address key audiences, all within a visually cohesive and unified structure.
Please note that Marketing Communications discourages the introduction of any additional logos/marks. The IPFW mark should always be the primary identifier.