Signature Components

Whenever the IPFW primary mark and/or seal is used, it must be used as a complete signature.

The Components

Signature Components

A Signature is any combination of a mark (the IPFW triangle) and typography, which serves as an official identity element. Signature components include marks; primary, secondary, and tertiary type fields; and horizontal and/or vertical rules.

This system has been designed to accommodate a variety of information hierarchy options, depending on desired communication emphasis, with each line of any signature generally providing a singular, distinct piece of information. Note: A stand-alone mark does not constitute a signature.

Stand-Alone Marks

The IPFW official seal and primary mark may be used as stand-alone elements only when used for merchandise and promotional items. Exceptions may be made on a case-by-case basis with prior approval of IPFW Marketing Communications.