IPFW addresses its various audiences through an extraordinary array of media. Every document, brochure, catalog, website, video, or broadcast represents an opportunity to solidify and unify IPFW in the minds of readers and viewers. First and foremost, the university presence must be evident and prominent.
The university marks and signatures are graphic representations of the university’s name that enhance recognition and establish an identity when used consistently. Similar to a corporation’s trademark, the signature is the primary visual identifier for our institution and or its individual units. IPFW is striving to build recognition and recall around a consistent set of graphic identities. To that end, it is not in IPFW’s best interest to create additional wordmarks or logos that detract from our unified, consistent look.
Unique logos and identifiers for IPFW units will no longer be allowed. There are times when individual campuses, schools, or administrative units will want to create a theme for a special event, tour, season, or program. Care must be taken to distinguish when the graphic visual appears to be an “official” signature (or wordmark) and when it is a campaign theme’s graphic element.
In all cases, the formal IPFW signature should appear in a prominent location on marketing communications materials to promote an IPFW entity. If you are producing a graphic logo for a campaign or special event, please consider the following:
Whenever the IPFW signature is used, the following rules apply: