Introduction to Information Architecture

This is an objective measurement tool to assess the practical application of our identity standards.

These standards help inform content creators and distributors of the benchmarks and quality assurances used by Marketing Communications to ensure cohesive, efficient, and effective branding of materials. Within this section, you will find guidelines for best practices and checklists to use when creating new content.

Information Architecture Standards (IAS) set expectations, both internally and externally, for design standards as they relate to identity standards. IAS is an objective measurement tool to assess the practical application of our identity standards.

IAS for copy, design, photography, and digital media must be followed with an emphasis on fundamentally supporting the objectives of any marketing piece across all platforms.

These guidelines are the benchmark for the IPFW Marketing Communications office as well as all externally created marketing pieces.

Any marketing material that does not support/follow the guidelines will be subject to revisions and subsequent review.