Typography

Serif fonts are used in formal settings; sans serif fonts are considered less formal.

Minion Pro Bold and Helvetica Neue

 
 

Fonts are as important a choice in determining the visual impact and informational flow of a digital or print design as the color scheme, navigation, or layout. We are conditioned to relate certain typographic styles, colors, shapes, and patterns to certain products and situations. Helvetica Neue and Minion Pro are the two typefaces incorporated in the IPFW Identity System and are the preferred typefaces in print and the Web. Special care and consideration should be given to typography across multiple media platforms to assure legibility and messaging hierarchy.

 
  • Minion Pro Bold—Serif Font For Formal Applications

    Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of digital technology. The font was inspired by classical, old style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Designed by Robert Slimbach in 1990 for Adobe Systems, the name comes from the traditional naming system for type sizes, in which minion is between nonpareil and brevier.

  • Helvetica Neue–Sans Serif Font For Less-Formal and Contemporary Applications

    Helvetica Neue, (German for New Helvetica) is a reworking of the Helvetica typeface with a more structurally unified set of heights and widths. It’s clean and efficient, yet beautiful in its minimalist form and has a very contemporary look and feel. It was developed in the early 1980s by Linotype’s daughter company, D. Stempel AG.